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intro

25% increase in customer satisfaction for a marketing services provider

SaaS
1 year
DevOps Transformation
AI/ML Enablement
Nov 30, 2023
2 min
Navigation
01
About
The client is a fast-growing marketing firm specializing in crafting business content for 1K+ brands worldwide

The company's primary goal is to promote the values and strengths of organizations from 10 domains, helping them broaden audiences and get ahead of the competition.

Corporate customers:
1K
Countries covered:
20+
Employees worldwide:
9K
Years on market:
15+
02
Trustmarks
4

OpsWorks Co. has a very impressive organization and they communicate really well.

System Architect
SaaS Organization
03
challenges

The client faced the following challenges in their work

Time-consuming brief creation

The client's team invested several days in creating project briefs, depending on the scale of the customer’s business. That involved a thorough discovery phase, manual analysis of collected data, and a lengthy internal approval process. As a result, the client observed a lead churn, a decrease in the average number of deals closed, and a decline in employee productivity.

Reputation risks

The significant impact of human factors on the brief creation process led to increased errors. Customer requests could be misinterpreted, as they were usually based on verbal and written communications. These shortcomings could affect entire campaigns created for major clients. The lack of automation posed risks to the company's reputation and could result in revenue loss.

Lack of highly specialized talent

Despite its size, the company lacked the in-house expertise necessary to develop an AI-based brief creation module from scratch and seamlessly integrate it into its existing infrastructure. The client decided to engage software development and DevOps service providers — UppLabs and OpsWorks Co.

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04
Tech stack

Technologies we used

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TensorFlow
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PyTorch
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AWS
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Amazon EKS
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Terraform
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Terragrunt
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Helm
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Python
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solutions

We found best-fit solutions for client’s infrastructure

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Discovery & roadmap creation

Our collaboration began with a thorough project assessment and the creation of a detailed strategy. Key areas of our focus included:

- Analyzing the current project brief creation process;

- Developing a strategy for AI usage to enhance brand analysis and improve the brief generation process;

- Identifying areas for AI integration.

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AI module development

The team managed to develop a robust custom AI module capable of understanding and analyzing diverse brand elements in seconds using ML algorithms and NLP techniques. We applied automated language model testing based on the historical data provided. Our experts meticulously validated all outcomes of the model's operation right from the outset, guaranteeing that the AI tool accurately translates brand analysis into comprehensive project briefs.

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Integration process

Building the integration points of the AI module with other systems proved to be quite a complex task. Our team undertook the challenge by crafting APIs to facilitate seamless connectivity with over 10 solutions, from CRM to Content and Project Management Systems. Each integration required careful consideration of data formats, security protocols, and workflow compatibility to ensure robust and reliable communication between the AI module and the existing infrastructure.

Indicators confirming
our decisions

Efficient brief generation in a matter of hours

2x

Enhanced employee productivity

Advanced & accurate brand analysis

25%

Higher customer satisfaction rate

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07
Why AWS

AWS benefits at a glance

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Easy to use

AWS is designed to allow application providers, ISVs, and vendors to quickly and securely host your applications – whether an existing application or a new SaaS-based application. You can use the AWS Management Console or well-documented web services APIs to access AWS’s application hosting platform.

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Cost-Effective

You pay only for the compute power, storage, and other resources you use, with no long-term contracts or up-front commitments. For more information on comparing the costs of other hosting alternatives with AWS, see the AWS Economics Center.

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Flexible

AWS enables you to select the operating system, programming language, web application platform, database, and other services you need. With AWS, you receive a virtual environment that lets you load the software and services your application requires. This eases the migration process for existing applications while preserving options for building new solutions.

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Reliable

With AWS, you take advantage of a scalable, reliable, and secure global computing infrastructure, the virtual backbone of Amazon.com’s multi-billion dollar online business that has been honed for over a decade.

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Secure

AWS utilizes an end-to-end approach to secure and harden our infrastructure, including physical, operational, and software measures. For more information, see the AWS Security Center.

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Scalable and high-performance

Using AWS tools, Auto Scaling, and Elastic Load Balancing, your application can scale up or down based on demand. Backed by Amazon’s massive infrastructure, you have access to compute and storage resources when you need them.
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